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Isodiol social media was very lifestyle focused. While there was some product placement, my job was to create attractive, re-shareable quote graphics for our representatives to repost on their own profiles. Style aesthetics were also customized across several brands owned by Isodiol, including CBD Xtreme, Iso Sport, CBD Naturals, and Hemp Rain.
Kannaway social media was very product- and brand-focused. I photographed products on a screen and superimposed them onto stock display surfaces. Also, to elevate brand awareness, I superimposed the Kannaway logo onto photograph textures to emulate being painted on wood, advertised in an ice rink, stamped onto paper, etc.